Nike Campaign Concepts
This project includes Creative Digital Marketing for Nike in their Nike ACG and Nike Running sectors. These concepts serve as a way to display my ability to create digital campaign assets that all retain a level of cohesiveness to produce online marketing.
Category
Social Media Marketing, Creative Digital Marketing
NIKE React
Nike React and Nike React X are some of the latest footwear technology offerings from Nike. My aim with this digital marketing is to speak to the motion that Nike promotes as a company. Getting active and staying active. In each design, there are elements that symbolize movement and shy away from static properties. Vibrant colors, careful attention to layout, typography, and effects were also considered to further sell the Nike image.
NIKE ACG
For this campaign, I opted for a more typography based design for the concept. This is because Nike ACG has certain keywords and mantras that define each collection. The mantra for this collection was “Seize The Summer”, a phrase that pushes the audience to experience summer in whatever way they prefer. This is made possible by the variety of different pieces within the collection for both men and women. My design aims to speak to the functionality of the clothing, while keeping a refined aesthetic with smaller typography.
