This project consists of social and print concepts for a collaboration sneaker between Adidas and Packer Shoes. Many shoe releases of this quality come with extras in the box, so I designed assets that could be presented with the shoes themselves in physical form. Social media posts could be made with the Instagram sized squares to garner buzz in a style that could be appreciated by target demographics such as fashion enthusiasts and collectors. The focus here was developing assets that were refined and on trend for higher end boutiques.